MARC状态：审校 文献类型：西文图书 浏览次数：54
- 题名/责任者:
- The brand chartering handbook : how brand organizations learn "living scripts" / Chris Macrae and co-workers of the world class branding network.
- 出版发行项:
- [London] : Economist Intelligence Unit ; Harlow : Addison-Wesley, c1996.
- ISBN:
- 0201877430
- 载体形态项:
- xii, 413 p. : ill. ; 24 cm.
- 丛编题名:
- The EIU series
- 个人责任者:
- Macrae, Chris.
- 论题主题:
- Brand name products.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- New products.
- 论题主题:
- Product management.
- 中图法分类号:
- F273.2
- 书目附注:
- Includes bibliographical references (p. 400-403) and index.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F273.2/E10 | E000027220 | c1996. |  外文阅览区
|
可借 | 外文阅览区 |
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