机读格式显示(MARC)

• 000 01108cam a2200337 a 4500

• 001 0000373651

• 005 20190926143500.0

• 008 960422s1996 enka 001 0 eng d

• 010 __ |a 96171051

• 015 __ |a GB96-35686

• 020 __ |a 0201877430

• 035 __ |a (DLC) 96171051

• 035 __ |a (OCoLC)34731220

• 040 __ |a Uk |c Uk |d DGU |d DLC

• 042 __ |a lccopycat

• 050 00 |a HD69.B7 |b M328 1996

• 082 00 |a 658.5/75 |2 20

• 090 __ |a F273.2/E10

• 093 __ |a F273.2 |2 4

• 100 1_ |a Macrae, Chris.

• 245 14 |a The brand chartering handbook : |b how brand organizations learn "living scripts" / |c Chris Macrae and co-workers of the world class branding network.

• 260 __ |a [London] : |b Economist Intelligence Unit ; |a Harlow : |b Addison-Wesley, |c c1996.

• 300 __ |a xii, 413 p. : |b ill. ; |c 24 cm.

• 440 _4 |a The EIU series

• 504 __ |a Includes bibliographical references (p. 400-403) and index.

• 650 _0 |a Brand name products.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a New products.

• 650 _0 |a Organizational effectiveness.

• 650 _0 |a Product management.

• 920 __ |a 222016 |z 1