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西文图书1.Getting attention : leading-edge lessons for publicity and marketing / F713.36/E59
馆藏复本:1
可借复本:1 Susan Y. Kohl.
Butterworth Heinemann, c2000.
(0) 馆藏 -
西文图书2.Forensic marketing : optimizing results from marketing communication : the essential guide / F713.5/E203
馆藏复本:1
可借复本:1 Gavin Barrett.
McGraw-Hill, c1995.
(0) 馆藏 -
西文图书3.The company speaks; communication in modern business management F713.5/E200
馆藏复本:1
可借复本:1 Kemp, Graham
Longman [1973]
(0) 馆藏 -
西文图书4.A branded world : adventures in public relations and the creation of superbrands / F760.5/E19
馆藏复本:1
可借复本:1 Michael Levine.
John Wiley & Sons, c2003.
(0) 馆藏 -
西文图书5.Corporate community relations : the principle of the neighbor of choice / C939/E3
馆藏复本:1
可借复本:1 Edmund M. Burke ; foreword by Raymond V. Gilmartin.
Quorum Books, 1999.
(0) 馆藏 -
西文图书6.Image marketing : using public perceptions to attain business objectives / F713/E26
馆藏复本:1
可借复本:1 Joe Marconi.
NTC Business Books ; c1996.
(0) 馆藏 -
西文图书7.Marketing and PR media planning, [1st ed.] F713.8/E29
馆藏复本:1
可借复本:1 Frank Jefkins.
Pergamon Press [1974]
(0) 馆藏 -
西文图书8.Reaching the consumer; the elements of product public relations. F272.9/E10
馆藏复本:1
可借复本:1 Watts, Reginald,
Business Books [1970]
(0) 馆藏 -
西文图书9.Buy-in : saving your good idea from getting shot down / F270/E34
馆藏复本:3
可借复本:3 John P. Kotter and Lorne A. Whitehead.
Harvard Business Review Press, [2010]
(0) 馆藏 -
西文图书10.Public relations : the profession and the practice / 3rd ed. C912.3/E7
馆藏复本:3
可借复本:3 Dan Lattimore ... [et al.].
McGraw-Hill Higher Education, c2009.
(0) 馆藏 -
西文图书11.Public relations cases / 4th ed. C912.3/E2
馆藏复本:6
可借复本:6 Jerry A. Hendrix.
东北财经大学出版社, 1998.
(0) 馆藏 -
西文图书12.This is PR : the realities of public relations / 6th ed. C912.3/E3
馆藏复本:1
可借复本:1 Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg = 公共关系精要 / 道·纽森, 朱迪·范斯里克·杜克, 迪
东北财经大学出版社, 1998.
(0) 馆藏 -
西文图书13.Effective public relations = 公共关系教程 / C912.3/E1
馆藏复本:5
可借复本:5 司各特· M·卡特利普,阿伦·H·森特,格伦·M·布鲁门著.
华夏出版社; 1998, c1996.
(0) 馆藏

