珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Forensic marketing : optimizing results from marketing communication : the essential guide / Gavin Barrett.

出版发行项:

London ; New York : McGraw-Hill, c1995.

ISBN:

0077079000 (alk.k paper)

载体形态项:

xxi, 204 p. : ill. ; 24 cm.

丛编说明:

Marketing for professionals

丛编统一题名:

McGraw-Hill marketing for professionals.

个人责任者:

Barrett, Gavin, 1946-

论题主题:

Communication in marketing.

论题主题:

Marketing research.

论题主题:

Advertising.

论题主题:

Public relations.

中图法分类号:

F713.5

科图法分类号:

29.419

书目附注:

Includes bibliographical references (p. 198-200) and index.

豆瓣简介：