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西文图书1.The 50-plus market : why the future is age neutral when it comes to marketing & branding strategi... F713.5/E119
馆藏复本:1
可借复本:1 Dick Stroud.
Kogan Page, 2005.
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西文图书2.Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming se... F713.50/E78
馆藏复本:1
可借复本:1 Carol M. Morgan, Doran J. Levy.
Probus Pub. Co., c1993.
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西文图书3.Marketing to the mindset of boomers and their elders / F713.54/E1
馆藏复本:1
可借复本:1 Carol M. Morgan and Doran J. Levy.
Attitudebase, c2002.
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西文图书4.After fifty : how the baby boom will redefine the mature market / F713.5/E109
馆藏复本:1
可借复本:1 edited by Leslie M. Harris
Paramount Market Pub., 2003
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西文图书5.Marketing to leading-edge baby boomers : perceptions, principles, practices, predictions / 2nd ed F713.5/E72
馆藏复本:1
可借复本:1 Brent Green
Paramount Market, c2005
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