珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing / Theodore N. Beckman, William R. Davidson ; with the assistance of James E. Engel.

版本说明:

11th ed.

出版发行项:

New York [N.Y.] : Ronald Press Co., c1967.

载体形态项:

x, 872 p. ; 24 cm.

个人责任者:

Beckman, Theodore N., 1895-1973.

附加个人名称:

Davidson, William R., joint author.

附加个人名称:

Maynard, Harold H. (Harold Howard), 1889-1957.

论题主题:

Marketing.

中图法分类号:

F713.5

一般附注:

Earlier ed. had Harold H. Maynard as 1st author.

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：