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  1. 西文图书1.Venture management : a game plan for corporate growth and diversification / F713.5/E259

    馆藏复本:1
    可借复本:1
    Mack Hanan.
    McGraw-Hill, c1976.
    (0) 馆藏

  2. 西文图书2.Think like a futurist : know what changes, what doesn't, and what's next / 1st ed. F272/E25

    馆藏复本:1
    可借复本:1
    Cecily Sommers.
    Jossey-Bass, c2012.
    (0) 馆藏

  3. 西文图书3.Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / F713.5/E258

    馆藏复本:1
    可借复本:1
    W. Chan Kim, Renée Mauborgne.
    Harvard Business School Press, c2005.
    (0) 馆藏

  4. 西文图书4.India inside : the emerging innovation challenge to the West / F435.14/E1

    馆藏复本:1
    可借复本:1
    Nirmalya Kumar, Phanish Puranam.
    Harvard Business Review Press, [2012]
    (0) 馆藏

  5. 西文图书5.The power of little ideas : a third way to innovate for market success / F273.1/E4

    馆藏复本:3
    可借复本:3
    David Robertson with Kent Lineback.
    Harvard Business Review Press, [2017]
    (0) 馆藏

  6. 西文图书6.New product development checklists : proven checklists for developing new products from mission t... F713.5/E235

    馆藏复本:1
    可借复本:1
    George Gruenwald.
    NTC Business Books, c1991.
    (0) 馆藏

  7. 西文图书7.Marketing new industrial products / C931/E10

    馆藏复本:1
    可借复本:1
    Michael J. Baker.
    Macmillan, 1975.
    (0) 馆藏

  8. 西文图书8.Product strategy and management. F713.5/E196

    馆藏复本:1
    可借复本:1
    Edited by Thomas L. Berg [and] Abe Shuchman.
    Holt, Rinehart and Winston [1963]
    (0) 馆藏

  9. 西文图书9.Venture management; the business of the inventor, entrepreneur, venture capitalist, and establish... F840/E2

    馆藏复本:1
    可借复本:1
    [by] William H. Shames.
    Free Press [1974]
    (0) 馆藏

  10. 西文图书10.Creating and marketing new products : viewpoints of leading authorities / F273.2/E21

    馆藏复本:2
    可借复本:2
    collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
    Crosby Lockwood Staples, 1973.
    (0) 馆藏

  11. 西文图书11.Developing new brands F715/E16

    馆藏复本:1
    可借复本:1
    [by] Stephen King.
    Wiley [1973]
    (0) 馆藏

  12. 西文图书12.Marketing strategies for the mature market / F713.5/E153

    馆藏复本:1
    可借复本:1
    George P. Moschis.
    Quorum Books, 1994.
    (0) 馆藏

  13. 西文图书13.Launching new products in competitive markets / F713.5/E150

    馆藏复本:1
    可借复本:1
    R.N. Skinner.
    Cassell, 1972.
    (0) 馆藏

  14. 西文图书14.New product development / 2nd ed F273.2/E20

    馆藏复本:1
    可借复本:1
    George Gruenwald ; foreword by Peter G. Peterson
    NTC Business Books, [1992]
    (0) 馆藏

  15. 西文图书15.What customers want : using outcome-driven innovation to create breakthrough products and services / F272/E21

    馆藏复本:1
    可借复本:1
    Anthony Ulwick.
    McGraw-Hill, c2005.
    (0) 馆藏

  16. 西文图书16.Managing creativity and innovation. F406.3/E3

    馆藏复本:1
    可借复本:1

    Harvard Business School Press, c2003.
    (0) 馆藏

  17. 西文图书17.Consumer product development / F08/E1

    馆藏复本:1
    可借复本:1
    Roderick White.
    Longman , 1973.
    (0) 馆藏

  18. 西文图书18.Creating demand : powerful tips and tactics for marketing your product or service / F713.5/E110

    馆藏复本:1
    可借复本:1
    Richard Ott ; edited by Martin Snead.
    Business One Irwin, c1992.
    (0) 馆藏

  19. 西文图书19.The Hummer and the Mini : navigating the contradictions of the new trend landscape / U471/E1

    馆藏复本:1
    可借复本:1
    Robyn Waters.
    Portfolio, c2006.
    (0) 馆藏

  20. 西文图书20.Life-styled marketing : how to position products for premium profits / Rev. ed. F713.5/E83

    馆藏复本:1
    可借复本:1
    Mack Hanan.
    AMACOM, c1980.
    (0) 馆藏

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