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西文图书1.Venture management : a game plan for corporate growth and diversification / F713.5/E259
馆藏复本:1
可借复本:1 Mack Hanan.
McGraw-Hill, c1976.
(0) 馆藏 -
西文图书2.Think like a futurist : know what changes, what doesn't, and what's next / 1st ed. F272/E25
馆藏复本:1
可借复本:1 Cecily Sommers.
Jossey-Bass, c2012.
(0) 馆藏 -
西文图书3.Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / F713.5/E258
馆藏复本:1
可借复本:1 W. Chan Kim, Renée Mauborgne.
Harvard Business School Press, c2005.
(0) 馆藏 -
西文图书4.India inside : the emerging innovation challenge to the West / F435.14/E1
馆藏复本:1
可借复本:1 Nirmalya Kumar, Phanish Puranam.
Harvard Business Review Press, [2012]
(0) 馆藏 -
西文图书5.The power of little ideas : a third way to innovate for market success / F273.1/E4
馆藏复本:3
可借复本:3 David Robertson with Kent Lineback.
Harvard Business Review Press, [2017]
(0) 馆藏 -
西文图书6.New product development checklists : proven checklists for developing new products from mission t... F713.5/E235
馆藏复本:1
可借复本:1 George Gruenwald.
NTC Business Books, c1991.
(0) 馆藏 -
西文图书7.Marketing new industrial products / C931/E10
馆藏复本:1
可借复本:1 Michael J. Baker.
Macmillan, 1975.
(0) 馆藏 -
西文图书8.Product strategy and management. F713.5/E196
馆藏复本:1
可借复本:1 Edited by Thomas L. Berg [and] Abe Shuchman.
Holt, Rinehart and Winston [1963]
(0) 馆藏 -
西文图书9.Venture management; the business of the inventor, entrepreneur, venture capitalist, and establish... F840/E2
馆藏复本:1
可借复本:1 [by] William H. Shames.
Free Press [1974]
(0) 馆藏 -
西文图书10.Creating and marketing new products : viewpoints of leading authorities / F273.2/E21
馆藏复本:2
可借复本:2 collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
Crosby Lockwood Staples, 1973.
(0) 馆藏 -
西文图书11.Developing new brands F715/E16
馆藏复本:1
可借复本:1 [by] Stephen King.
Wiley [1973]
(0) 馆藏 -
西文图书12.Marketing strategies for the mature market / F713.5/E153
馆藏复本:1
可借复本:1 George P. Moschis.
Quorum Books, 1994.
(0) 馆藏 -
西文图书13.Launching new products in competitive markets / F713.5/E150
馆藏复本:1
可借复本:1 R.N. Skinner.
Cassell, 1972.
(0) 馆藏 -
西文图书14.New product development / 2nd ed F273.2/E20
馆藏复本:1
可借复本:1 George Gruenwald ; foreword by Peter G. Peterson
NTC Business Books, [1992]
(0) 馆藏 -
西文图书15.What customers want : using outcome-driven innovation to create breakthrough products and services / F272/E21
馆藏复本:1
可借复本:1 Anthony Ulwick.
McGraw-Hill, c2005.
(0) 馆藏 -
西文图书16.Managing creativity and innovation. F406.3/E3
馆藏复本:1
可借复本:1
Harvard Business School Press, c2003.
(0) 馆藏 -
西文图书17.Consumer product development / F08/E1
馆藏复本:1
可借复本:1 Roderick White.
Longman , 1973.
(0) 馆藏 -
西文图书18.Creating demand : powerful tips and tactics for marketing your product or service / F713.5/E110
馆藏复本:1
可借复本:1 Richard Ott ; edited by Martin Snead.
Business One Irwin, c1992.
(0) 馆藏 -
西文图书19.The Hummer and the Mini : navigating the contradictions of the new trend landscape / U471/E1
馆藏复本:1
可借复本:1 Robyn Waters.
Portfolio, c2006.
(0) 馆藏 -
西文图书20.Life-styled marketing : how to position products for premium profits / Rev. ed. F713.5/E83
馆藏复本:1
可借复本:1 Mack Hanan.
AMACOM, c1980.
(0) 馆藏
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