珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Seeking customers / edited, with an introduction by Benson P. Shapiro and John J. Sviokla.

出版发行项:

Boston, MA : Harvard Business School Pub., c1993.

ISBN:

0875843328 (acid-free paper) :

载体形态项:

xviii, 343 p. : ill ; 25 cm.

附加统一题名:

Harvard business review.

丛编题名:

The Harvard business review book series

附加个人名称:

Shapiro, Benson P.

附加个人名称:

Sviokla, J. J.

论题主题:

Selling.

论题主题:

Consumers' preferences.

论题主题:

Consumer satisfaction.

中图法分类号:

F713.5

一般附注:

Articles originally published in the Harvard business review.

一般附注:

Companion volume to: Keeping customers.

书目附注:

Includes bibliographical references and index.

豆瓣简介：