MARC状态：审校 文献类型：西文图书 浏览次数：64
- 题名/责任者:
- Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
- 出版发行项:
- Boston, Mass. : Harvard Business School Press, c1991.
- ISBN:
- 0875842410 (hard : acid free paper)
- 载体形态项:
- xiv, 294 p. : ill. ; 24 cm.
- 个人责任者:
- Barabba, Vincent P., 1934-
- 附加个人名称:
- Zaltman, Gerald.
- 论题主题:
- Decision-making.
- 论题主题:
- Industrial management.
- 论题主题:
- Marketing research.
- 论题主题:
- Competition.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>
| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F713.5/E178 | E000027882 | c1991. |  外文阅览区
|
可借 | 外文阅览区 |
显示全部馆藏信息