珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

M. A. M. E., market and media evaluation; the AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller.

出版发行项:

[New York] Macmillan [1969]

载体形态项:

xiii, 434 p. forms. 24 cm.

附加非控制题名:

Market and media evaluation.

个人责任者:

Schiller, Robert D.

附加团体名称:

Association of Industrial Advertisers.

论题主题:

Advertising media planning.

论题主题:

Marketing.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references.

豆瓣简介：