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题名/责任者:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson = 消费者行为与营销战略 / J. 保罗·彼德, 杰里·C. 奥尔森.

版本说明:

4th ed.

出版发行项:

Dalian, China : Dongbei Univeristy of Finance & Economics Press, 1998.

ISBN:

7810444581

载体形态项:

xxvii, 738 p. : ill. (some col.) ; 24 cm.

变异题名:

消费者行为与营销战略

个人责任者:

Peter, J. Paul.

附加个人名称:

Olson, Jerry C. (Jerry Corrie), 1944-

论题主题:

Consumer behavior.

论题主题:

Marketing.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references (p. 661-705) and indexes.

原版附注:

Reprint. Originally pulished : Irwin : a Times Mirror Higher Education Group, Inc., c1996.

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