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Online Public Access Catalogue

题名/责任者:

The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.

出版发行项:

New York : McGraw-Hill, c2005.

ISBN:

0072262370

载体形态项:

xiv, 289 p. : ill. ; 24 cm.

个人责任者:

Kelly, Francis J., 1956-

附加个人名称:

Silverstein, Barry, 1948-

论题主题:

Branding (Marketing)

中图法分类号:

F273.2

书目附注:

Includes bibliographical references (p. 269-276) and index.

电子资源:

Table of contents only    Table of contents only http://www.loc.gov/catdir/toc/ecip0513/2005015991.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005015991-b.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005015991-d.html    

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