机读格式显示(MARC)

• 000 01146cam a22003014a 4500

• 001 0000374001

• 005 20190929144900.0

• 008 050603s2005 nyua b 001 0 eng

• 010 __ |a 2005015991

• 020 __ |a 0072262370

• 035 __ |a (OCoLC)ocm60558816

• 040 __ |a DLC |c DLC |d C#P |d BAKER |d DLC

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b K455 2005

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F273.2/E16

• 093 __ |a F273.2 |2 5

• 100 1_ |a Kelly, Francis J., |d 1956-

• 245 14 |a The breakaway brand : |b how great brands stand out / |c Francis J. Kelly III, Barry Silverstein.

• 260 __ |a New York : |b McGraw-Hill, |c c2005.

• 300 __ |a xiv, 289 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 269-276) and index.

• 650 _0 |a Branding (Marketing)

• 700 1_ |a Silverstein, Barry, |d 1948-

• 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0513/2005015991.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0622/2005015991-b.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0622/2005015991-d.html

• 920 __ |a 222016 |z 1