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Online Public Access Catalogue

题名/责任者:

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell.

出版发行项:

New York : McGraw-Hill, c1997.

ISBN:

0786312289

载体形态项:

xx, 315 p. : ill. ; 24 cm.

个人责任者:

Newell, Frederick, 1926-

论题主题:

Relationship marketing.

论题主题:

Database marketing.

中图法分类号:

F715.5

书目附注:

Includes bibliographical references (p. 291-304) and index.

豆瓣简介：