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西文图书1.The new direct marketing : how to implement a profit-driven database marketing strategy / 2nd ed. F713.50/E130
馆藏复本:1
可借复本:1 David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
Irwin Professional, c1995.
(0) 馆藏 -
西文图书2.Strategic electronic marketing : managing e-business / 2nd ed. F713.36/E61
馆藏复本:1
可借复本:1 Brad Alan Keindl.
Thomson/South-Western, c2003.
(0) 馆藏 -
西文图书3.The complete database marketer : second-generation strategies and techniques for tapping the powe... F764.6/E1
馆藏复本:1
可借复本:1 Arthur M. Hughes.
McGraw-Hill, c1996.
(0) 馆藏 -
西文图书4.Strategic database marketing / F713.5-39/E1
馆藏复本:1
可借复本:1 Rob Jackson, Paul Wang ; foreword by Don E. Schultz.
NTC Business Books, c1994.
(0) 馆藏 -
西文图书5.Opt-in marketing : increase sales exponentially with consenual marketing / F713.5/E86
馆藏复本:1
可借复本:1 Ernan Roman, Scott Hornstein.
McGraw-Hill, c2004.
(0) 馆藏 -
西文图书6.How to find and cultivate customers through direct marketing / F713.58/E3
馆藏复本:1
可借复本:1 Martin Baier ; foreword by Bob Stone
NTC Business Books, c1996
(0) 馆藏 -
西文图书7.The new rules of marketing : how to use one-to-one relationship marketing to be the leader in you... F715.5/E2
馆藏复本:1
可借复本:1 Frederick Newell.
McGraw-Hill, c1997.
(0) 馆藏 -
西文图书8.Marketing in the cyber age : the why, the what, and the how / F713.5/E23
馆藏复本:2
可借复本:2 Kurt Rohner.
J. Wiley, c1998.
(0) 馆藏 -
西文图书9.Managing database marketing technology for success : a study of experiences and "best practices"... F713.3/E31
馆藏复本:1
可借复本:1 commissioned by Direct Marketing Association ; prepared by Deloitte & Touche.
Direct Marketing Association, c1992.
(0) 馆藏 -
西文图书10.Desktop database marketing / F713.584/E2
馆藏复本:1
可借复本:1 Jack Schmid, Alan Weber.
NTC Business Books, c1998.
(0) 馆藏 -
西文图书11.Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new custome... F713.3/E35
馆藏复本:1
可借复本:1 Sunny Baker, Kim Baker.
McGraw-Hill, c1995.
(0) 馆藏 -
西文图书12.Database marketing : the new profit frontier / F713.3/E24
馆藏复本:1
可借复本:1 Ed Burnett.
Morris-Lee Pub. Group, 1996.
(0) 馆藏 -
西文图书13.All consumers are not created equal : the differential marketing strategy for brand loyalty and p... TP311.13/E13
馆藏复本:1
可借复本:1 Garth Hallberg.
John Wiley & Sons, c1995.
(0) 馆藏

