机读格式显示(MARC)

• 000 00876cam a2200277 a 4500

• 001 0000373995

• 003 CAL

• 005 20190929144100.0

• 008 970212s1997 nyua b 001 0 eng

• 010 __ |a 97009622

• 020 __ |a 0786312289

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.55

• 082 00 |a 658.8 |2 21

• 090 __ |a F715.5/E2

• 093 __ |a F715.5

• 099 __ |a CAL 022000510540

• 100 1_ |a Newell, Frederick, |d 1926- |0 CAL n2004377036# |7 ba0yba0y

• 245 14 |a The new rules of marketing : |b how to use one-to-one relationship marketing to be the leader in your industry / |c Frederick Newell.

• 260 __ |a New York : |b McGraw-Hill, |c c1997.

• 300 __ |a xx, 315 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 291-304) and index.

• 650 _0 |a Relationship marketing.

• 650 _0 |a Database marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a JLU