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- 题名/责任者:
- ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.
- 出版发行项:
- New York : McGraw-Hill, c2001.
- ISBN:
- 0071375279
- 载体形态项:
- xii, 265 p. : ill. ; 23 cm.
- 变异题名:
- Value space
- 个人责任者:
- Mittal, Banwari.
- 附加个人名称:
- Sheth, Jagdish N.
- 论题主题:
- Consumer satisfaction.
- 论题主题:
- Customer relations.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 255-260) and index.
- 内容附注:
- Machine generated contents note: I -- PART ONE -- ValueSpace: A Mandate for Value Creation -- Chapter I: ValueSpace: The Magic Land for -- Winning Customers -- Chapter 2: A Framework for Creating ValueSpace PART TWO -- Understanding ValueSpace Strategy -- Chapter 3: Customer Centeredness: The Launching -- Pad for ValueSpace -- Chapter 4: Performance ValueSpace -- Chapter 5: Price ValueSpace -- "Chapter 6: Personalization ValueSpace -- t Chapter 7: ValueSpace Expanders PART THREE -- Three Company Profiles in ValueSpace -- Chapter 8: Caterpillar, Inc.: Rock-Solid -- ValueSpace from Yellow Iron -- Chapter 9: United Parcel Service: Big Brown's -- Package for Customer ValueSpace -- Chapter 10: Fossil: Crafting Customer ValueSpace -- in Niche Markets -- PART FOUR -- A Blueprint for Action -- Chapter I I: ValueSpace Building Processes -- Chapter 12: Customer Value, Value Discipline, and the -- Pursuit of Excellence -- Chapter 13: A Roadmap for Action Epilogue: ValueSpace: The Science and the Art 251 Notes 255 -- Index 261.
- 电子资源:
- Publisher description Publisher description http://www.loc.gov/catdir/description/mh021/2001269886.html
- 电子资源:
- Contributor biographical information Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0705/2001269886-b.html
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