机读格式显示(MARC)
- 000 02251cam a22003257a 4500
- 008 010716s2001 nyua b 001 0 eng d
- 035 __ |a (OCoLC)ocm47144655
- 040 __ |a VYF |c VYF |d OCL |d DLC
- 050 00 |a HF5415.335 |b .M58 2001
- 100 1_ |a Mittal, Banwari.
- 245 10 |a ValueSpace : |b winning the battle for market leadership : lessons from the world's most admired companies / |c Banwari Mittal, Jagdish N. Sheth.
- 260 __ |a New York : |b McGraw-Hill, |c c2001.
- 300 __ |a xii, 265 p. : |b ill. ; |c 23 cm.
- 504 __ |a Includes bibliographical references (p. 255-260) and index.
- 505 8_ |a Machine generated contents note: I -- PART ONE -- ValueSpace: A Mandate for Value Creation -- Chapter I: ValueSpace: The Magic Land for -- Winning Customers -- Chapter 2: A Framework for Creating ValueSpace PART TWO -- Understanding ValueSpace Strategy -- Chapter 3: Customer Centeredness: The Launching -- Pad for ValueSpace -- Chapter 4: Performance ValueSpace -- Chapter 5: Price ValueSpace -- "Chapter 6: Personalization ValueSpace -- t Chapter 7: ValueSpace Expanders PART THREE -- Three Company Profiles in ValueSpace -- Chapter 8: Caterpillar, Inc.: Rock-Solid -- ValueSpace from Yellow Iron -- Chapter 9: United Parcel Service: Big Brown's -- Package for Customer ValueSpace -- Chapter 10: Fossil: Crafting Customer ValueSpace -- in Niche Markets -- PART FOUR -- A Blueprint for Action -- Chapter I I: ValueSpace Building Processes -- Chapter 12: Customer Value, Value Discipline, and the -- Pursuit of Excellence -- Chapter 13: A Roadmap for Action Epilogue: ValueSpace: The Science and the Art 251 Notes 255 -- Index 261.
- 650 _0 |a Consumer satisfaction.
- 650 _0 |a Customer relations.
- 700 1_ |a Sheth, Jagdish N.
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2001269886.html
- 856 4_ |3 Table of Contents |u http://www.loc.gov/catdir/toc/fy02/2001269886.html
- 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0705/2001269886-b.html