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Online Public Access Catalogue

题名/责任者:

Marketing across cultures / Jean-Claude Usunier.

版本说明:

2nd ed.

出版发行项:

New York : Prentice Hall, 1996.

ISBN:

0132361752

载体形态项:

vii, 270 p. ; 23 cm.

个人责任者:

Usunier, Jean-Claude.

附加个人名称:

Usunier, Jean-Claude. International marketing.

论题主题:

Intercultural communication.

论题主题:

International business enterprises-Social aspects.

论题主题:

Export marketing-Social aspects.

中图法分类号:

F740.2

科图法分类号:

29.443

一般附注:

First ed. has title: International marketing : a cultural approach.

书目附注:

Includes bibliographical references and index.

豆瓣简介：