珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Cases in direct marketing / Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone.

版本说明:

2nd ed.

出版发行项:

Lincolnwood, IL, USA : NTC Business Books, c1996.

ISBN:

0844233218 (alk. paper)

载体形态项:

ix, 157 p. : ill. ; 24 cm.

个人责任者:

Brown, Herbert E.

附加个人名称:

Saunders, Paula M.

附加个人名称:

Buskirk, Bruce D.

附加个人名称:

Brown, Herbert E. Readings & cases in direct marketing.

论题主题:

Direct marketing-Case studies.

论题主题:

Marketing-Case studies.

论题主题:

Advertising, Direct-mail-Case studies.

论题主题:

Export marketing-Case studies.

论题主题:

Internet marketing-Case studies.

中图法分类号:

F713.5

一般附注:

Rev. ed. of: Readings & cases in direct marketing. c1989.

书目附注:

Includes bibliographical references.

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