机读格式显示(MARC)

• 000 01175pam a2200337 a 4500

• 001 0000378736

• 005 20191126110400.0

• 008 950712s1996 ilua b 000 0 eng

• 010 __ |a 95022871

• 020 __ |a 0844233218 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5861 |b .B76 1996

• 082 00 |a 658.8/4 |2 20

• 090 __ |a F713.5/E216

• 093 __ |a F713.5 |2 4

• 100 1_ |a Brown, Herbert E.

• 245 10 |a Cases in direct marketing / |c Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone.

• 250 __ |a 2nd ed.

• 260 __ |a Lincolnwood, IL, USA : |b NTC Business Books, |c c1996.

• 300 __ |a ix, 157 p. : |b ill. ; |c 24 cm.

• 500 __ |a Rev. ed. of: Readings & cases in direct marketing. c1989.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Direct marketing |x Case studies.

• 650 _0 |a Marketing |x Case studies.

• 650 _0 |a Advertising, Direct-mail |x Case studies.

• 650 _0 |a Export marketing |x Case studies.

• 650 _0 |a Internet marketing |x Case studies.

• 700 1_ |a Saunders, Paula M.

• 700 1_ |a Buskirk, Bruce D.

• 700 1_ |a Brown, Herbert E. |t Readings & cases in direct marketing.

• 920 __ |a 222016 |z 1