MARC状态：审校 文献类型：西文图书 浏览次数：41
- 题名/责任者:
- Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
- 出版发行项:
- Lincolnwood, Ill. : NTC Business Books, c2000.
- ISBN:
- 0844224413
- 载体形态项:
- xvi, 268 p. : ill. ; 24 cm.
- 个人责任者:
- Terrill, Craig.
- 附加个人名称:
- Middlebrooks, Arthur.
- 论题主题:
- Service industries-Marketing-Management.
- 中图法分类号:
- F713.5
- 一般附注:
- At head of title: American Marketing Association.
- 书目附注:
- Includes bibliographical references (p. 253-254) and index.
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