机读格式显示(MARC)
- 000 01096pam a2200325 a 4500
- 008 990112s2000 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d FDU
- 050 00 |a HD9980.5 |b .T457 2000
- 099 __ |a CAL 022000887938
- 100 1_ |a Terrill, Craig. |0 CAL n2005243637# |7 ba0yba0y
- 245 10 |a Market leadership strategies for service companies : |b creating growth, profits, and customer loyalty / |c Craig Terrill and Arthur Middlebrooks.
- 260 __ |a Lincolnwood, Ill. : |b NTC Business Books, |c c2000.
- 300 __ |a xvi, 268 p. : |b ill. ; |c 24 cm.
- 500 __ |a At head of title: American Marketing Association.
- 504 __ |a Includes bibliographical references (p. 253-254) and index.
- 650 _0 |a Service industries |x Marketing |x Management.
- 700 1_ |a Middlebrooks, Arthur. |0 CAL n2005168516# |7 ba0yba0y