MARC状态：审校 文献类型：西文图书 浏览次数：41
- 题名/责任者:
- TQM [i.e. Total quality management] for sales and marketing management / James W. Cortada.
- 出版发行项:
- New York : McGraw-Hill, c1993.
- ISBN:
- 0070237522 (recycled, acid-free paper)
- 载体形态项:
- xv, 232 p. : ill. ; 24 cm.
- 个人责任者:
- Cortada, James W.
- 论题主题:
- Sales management.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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