机读格式显示(MARC)
- 000 00896pam a2200289 a 4500
- 008 930106s1993 nyua b 001 0 eng
- 020 __ |a 0070237522 (recycled, acid-free paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5438.4 |b .C67 1993
- 099 __ |a CAL 022000358363
- 100 1_ |a Cortada, James W. |0 CAL n2005049279# |7 ba0yba0y
- 245 10 |a TQM [i.e. Total quality management] for sales and marketing management / |c James W. Cortada.
- 260 __ |a New York : |b McGraw-Hill, |c c1993.
- 300 __ |a xv, 232 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Sales management.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Total quality management.