MARC状态：审校 文献类型：西文图书 浏览次数：60
- 题名/责任者:
- Magnet marketing : the ultimate strategy for attracting and holding customers / John R. Graham with Steven J. Bennett.
- 出版发行项:
- New York : Wiley, c1991.
- ISBN:
- 0471526487 (alk. paper)
- 载体形态项:
- xiv, 242 p. ; 24 cm.
- 个人责任者:
- Graham, John R. (John Rushton), 1931-
- 附加个人名称:
- Bennett, Steven J., 1951-
- 论题主题:
- Consumer satisfaction.
- 论题主题:
- Customer services.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 一般附注:
- Includes index.
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