MARC状态：审校 文献类型：西文图书 浏览次数：70
- 题名/责任者:
- Leveraging the corporate brand / by James R. Gregory with Jack G. Wiechmann.
- 出版发行项:
- Lincolnwood, Ill., USA : NTC Business Books, c1997.
- ISBN:
- 0844234443 (alk. paper)
- 载体形态项:
- xiv, 233 p. : ill. ; 24 cm.
- 个人责任者:
- Gregory, James R.
- 附加个人名称:
- Wiechmann, Jack G.
- 论题主题:
- Branding (Marketing)
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
- 电子资源:
- Publisher description Publisher description http://www.loc.gov/catdir/description/mh041/96048113.html
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