机读格式显示(MARC)

• 000 00886cam a2200265 a 4500

• 090 __ |a F713.5/E134

• 093 __ |a F713.5 |2 5

• 001 0000374212

• 005 20190930101700.0

• 008 961011s1997 ilua b 001 0 eng

• 035 __ |a (DLC) 96048113

• 010 __ |a 96048113

• 020 __ |a 0844234443 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .G753 1997

• 082 00 |a 658.8/27 |2 21

• 100 1_ |a Gregory, James R.

• 245 10 |a Leveraging the corporate brand / |c by James R. Gregory with Jack G. Wiechmann.

• 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1997.

• 300 __ |a xiv, 233 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Branding (Marketing)

• 700 1_ |a Wiechmann, Jack G.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh041/96048113.html

• 920 __ |a 222016 |z 1