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题名/责任者:

Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.

出版发行项:

New York : American Management Association, c2004.

ISBN:

0814407889

载体形态项:

xviii, 108 p. ; 24 cm.

个人责任者:

Walton, Mark S., 1950-

论题主题:

Communication in management.

论题主题:

Leadership.

论题主题:

Persuasion (Psychology)

中图法分类号:

C933

书目附注:

Includes bibliographical references and index.

内容附注:

Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip044/2003011093.html    

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