机读格式显示(MARC)

• 000 01473cam a22003254a 4500

• 001 0000350665

• 003 CAL

• 005 20180605160100.0

• 008 030513s2004 nyu b 001 0 eng

• 010 __ |a 2003011093

• 020 __ |a 0814407889

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD30.3 |b .W35 2004

• 082 00 |a 658.4/5 |2 21

• 090 __ |a C933/E19

• 093 __ |a C933 |2 4

• 099 __ |a CAL 022005010172

• 100 1_ |a Walton, Mark S., |d 1950-

• 245 10 |a Generating buy-in : |b mastering the language of leadership / |c Mark S. Walton ; foreword by William Ury.

• 260 __ |a New York : |b American Management Association, |c c2004.

• 300 __ |a xviii, 108 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.

• 650 _0 |a Communication in management.

• 650 _0 |a Leadership.

• 650 _0 |a Persuasion (Psychology)

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip044/2003011093.html

• 920 __ |a 222016 |z 1

• 998 __ |a GDUF