机读格式显示(MARC)

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• 003 CAL

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• 035 __ |a 95022713

• 040 __ |a DLC |c DLC |d DLC |d BJP

• 050 00 |a HF5415.3 |b .P468 1996

• 082 00 |a 658.8/342 |2 20

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• 099 __ |a CAL 022000793072

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson = 消费者行为与营销战略 / J. 保罗·彼德, 杰里·C. 奥尔森.

• 246 31 |a 消费者行为与营销战略

• 250 __ |a 4th ed.

• 260 __ |a Dalian, China : |b Dongbei Univeristy of Finance & Economics Press, |c 1998.

• 300 __ |a xxvii, 738 p. : |b ill. (some col.) ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 661-705) and indexes.

• 534 __ |p Reprint. Originally pulished : |c Irwin : a Times Mirror Higher Education Group, Inc., c1996.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Marketing.

• 700 1_ |a Olson, Jerry C. |q (Jerry Corrie), |d 1944-

• 920 __ |a 222016 |z 2