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西文图书1.Social indicators and marketing : selected papers from the two Social Indicators Conferences of t... C915/E4
馆藏复本:1
可借复本:1 Edited by: Robert L. Clewett [and] Jerry C. Olson.
American Marketing Association, c1974.
(0) 馆藏 -
西文图书2.Understanding consumer decision making : the means-end approach to marketing and advertising stra... F036.3/E1
馆藏复本:1
可借复本:1 edited by Thomas J. Reynolds, Jerry C. Olson.
L. Erlbaum, c2001.
(0) 馆藏 -
西文图书3.Consumer behavior and marketing strategy / 4th ed. F713.55/E3
馆藏复本:6
可借复本:6 J. Paul Peter, Jerry C. Olson = 消费者行为与营销战略 / J. 保罗·彼德, 杰里·C. 奥尔森.
Dongbei Univeristy of Finance & Economics Press, 1998.
(0) 馆藏 -
中文图书4.消费者行为与营销战略 F713.5/18
馆藏复本:3
可借复本:3 (美) J.保罗·彼德, 杰里·C.奥尔森著
东北财经大学出版社 2000
(0) 馆藏

