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Online Public Access Catalogue

题名/责任者:

Reputation : realizing value from the corporate image / Charles J. Fombrun.

出版发行项:

Boston, Mass. : Harvard Business School Press, c1996.

ISBN:

0875846335

载体形态项:

x, 441 p. : ill. ; 25 cm.

个人责任者:

Fombrun, Charles J.

论题主题:

Corporate image.

论题主题:

Corporate image-Case studies.

中图法分类号:

F270

书目附注:

Includes bibliographical references (p. [401]-416) and index.

豆瓣简介：