机读格式显示(MARC)
- 000 00820cam a2200277 a 4500
- 008 950512s1996 maua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 099 __ |a CAL 022004047176
- 100 1_ |a Fombrun, Charles J.
- 245 10 |a Reputation : |b realizing value from the corporate image / |c Charles J. Fombrun.
- 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c c1996.
- 300 __ |a x, 441 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographical references (p. [401]-416) and index.
- 650 _0 |a Corporate image.
- 650 _0 |a Corporate image |x Case studies.