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题名/责任者:

Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

版本说明:

Rev. ed.

出版发行项:

New York, NY : HarperBusiness Essentials, c2002.

ISBN:

9780060517120

载体形态项:

xxi, 227 p. : ill. ; 21 cm.

个人责任者:

Moore, Geoffrey A., 1946-

论题主题:

Selling-High technology.

论题主题:

High technology-Marketing.

论题主题:

Technological innovations-Marketing.

中图法分类号:

F713.584

一般附注:

Includes index.

豆瓣简介：