机读格式显示(MARC)

• 000 00977cam a2200289 a 4500

• 001 0000373943

• 005 20190929110000.0

• 008 020822s2002 nyua 001 0 eng c

• 020 __ |a 9780060517120

• 035 __ |a (OCoLC)ocm50470628

• 040 __ |a TEF |c TEF |d LVB |d UMC |d BAKER |d LMR |d BTCTA |d YDXCP |d OCLCG |d CtY

• 050 _4 |a HF5439.H54 |b M66 2002

• 082 04 |a 658.8

• 090 __ |a F713.584/E3

• 093 __ |a F713.584 |2 4

• 099 __ |a CAL 022009162419

• 100 1_ |a Moore, Geoffrey A., |d 1946-

• 245 10 |a Crossing the chasm : |b marketing and selling disruptive products to mainstream customers / |c Geoffrey A. Moore ; with a foreword by Regis McKenna.

• 250 __ |a Rev. ed.

• 260 __ |a New York, NY : |b HarperBusiness Essentials, |c c2002.

• 300 __ |a xxi, 227 p. : |b ill. ; |c 21 cm.

• 500 __ |a Includes index.

• 650 _0 |a Selling |x High technology.

• 650 _0 |a High technology |x Marketing.

• 650 _0 |a Technological innovations |x Marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a TSU