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Online Public Access Catalogue

题名/责任者:

Opt-in marketing : increase sales exponentially with consenual marketing / Ernan Roman, Scott Hornstein.

出版发行项:

New York : McGraw-Hill, c2004.

ISBN:

007143528X (hardcover : alk. paper)

载体形态项:

xiv, 296 p. : ill. ; 24 cm.

个人责任者:

Roman, Ernan.

附加个人名称:

Hornstein, Scott.

论题主题:

Database marketing.

论题主题:

Customer relations.

论题主题:

Relationship marketing.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. 285-287) and index.

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/description/mh051/2003028279.html    

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003028279.html    

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip0413/2003028279.html    

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