机读格式显示(MARC)

• 000 01244cam a2200349 a 4500

• 001 0000374002

• 003 CAL

• 005 20190929145200.0

• 008 040105s2004 nyua b 001 0 eng

• 010 __ |a ^^2003028279

• 020 __ |a 007143528X (hardcover : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.126 |b .R653 2004

• 082 00 |a 658.8/72 |2 22

• 090 __ |a F713.5/E86

• 093 __ |a F713.5 |2 5

• 099 __ |a CAL 022017012524

• 100 1_ |a Roman, Ernan.

• 245 10 |a Opt-in marketing : |b increase sales exponentially with consenual marketing / |c Ernan Roman, Scott Hornstein.

• 260 __ |a New York : |b McGraw-Hill, |c c2004.

• 300 __ |a xiv, 296 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 285-287) and index.

• 650 _0 |a Database marketing.

• 650 _0 |a Customer relations.

• 650 _0 |a Relationship marketing.

• 700 1_ |a Hornstein, Scott.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh051/2003028279.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/mh042/2003028279.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0413/2003028279.html

• 920 __ |a 222016 |z 1

• 998 __ |a ZSU