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Online Public Access Catalogue

题名/责任者:

A branded world : adventures in public relations and the creation of superbrands / Michael Levine.

出版发行项:

Hoboken : John Wiley & Sons, c2003.

ISBN:

0471263664 (cl.)

载体形态项:

xi, 260 p. ; 24 cm.

个人责任者:

Levine, Michael, 1954-

论题主题:

Brand name products-United States.

论题主题:

Public relations-United States.

中图法分类号:

F760.5

人大法分类号:

4912.-732

书目附注:

Includes bibliographical references (p. 253) and index.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/wiley031/2002192262.html    

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