机读格式显示(MARC)

• 000 01001cam a2200313 a 4500

• 001 0000374410

• 003 CAL

• 005 20191009142500.0

• 008 021213s2003 nju b 001 0 eng

• 010 __ |a 2002192262

• 020 __ |a 0471263664 (cl.)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HD69.B7 |b L486 2003

• 082 00 |a 659.2/0973 |2 21

• 090 __ |a F760.5/E19

• 093 __ |a F760.5 |2 4

• 095 __ |a 4912.-732 |2 6

• 099 __ |a CAL 022003135141

• 100 1_ |a Levine, Michael, |d 1954-

• 245 12 |a A branded world : |b adventures in public relations and the creation of superbrands / |c Michael Levine.

• 260 __ |a Hoboken : |b John Wiley & Sons, |c c2003.

• 300 __ |a xi, 260 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 253) and index.

• 650 _0 |a Brand name products |z United States.

• 650 _0 |a Public relations |z United States.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley031/2002192262.html

• 920 __ |a 222016 |z 1

• 998 __ |a RUC