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题名/责任者:

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

版本说明:

Expanded edition.

ISBN:

9781625274496 (hbk. : alk. paper)

ISBN:

1625274491 (hbk. : alk. paper)

载体形态项:

xxviii, 287 pages : illustrations ; 25 cm

个人责任者:

Kim, W. Chan, author.

附加个人名称:

Mauborgne, Renée, author.

论题主题:

New products.

论题主题:

Market segmentation.

中图法分类号:

F76

一般附注:

"With a new preface, fresh chapters, and updated case studies" --Back of jacket.

书目附注:

Includes bibliographical references (pages 263-270) and index.

电子资源:

\201711050\ZJT201509004\022015069213\F001.jpg    \201711050\ZJT201509004\022015069213\F001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201711050\ZJT201509004\022015069213&type=1    封面    

电子资源:

\201711050\ZJT201509004\022015069213\M001.jpg    \201711050\ZJT201509004\022015069213\M001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201711050\ZJT201509004\022015069213&type=3    目次    

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