机读格式显示(MARC)

• 000 01490cam a2200361 i 4500

• 001 0000362373

• 003 CAL

• 005 20190312111900.0

• 008 140825s2015 maua b 001 0 eng

• 010 __ |a 2014032847

• 020 __ |a 9781625274496 (hbk. : alk. paper)

• 020 __ |a 1625274491 (hbk. : alk. paper)

• 035 __ |a (OCoLC)ocn889426407

• 035 __ |a (OCoLC)889426407

• 040 __ |a DLC |e rda |b eng |c DLC |d IG# |d YDXCP

• 050 00 |a HF5415.153 |b .K53 2015

• 082 00 |a 658.8/02 |2 23

• 090 __ |a F76/E2

• 093 __ |a F76 |2 5

• 099 __ |a CAL 022015069213

• 100 1_ |a Kim, W. Chan, |e author.

• 245 10 |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Renée Mauborgne.

• 250 __ |a Expanded edition.

• 300 __ |a xxviii, 287 pages : |b illustrations ; |c 25 cm

• 500 __ |a "With a new preface, fresh chapters, and updated case studies" --Back of jacket.

• 504 __ |a Includes bibliographical references (pages 263-270) and index.

• 650 _0 |a New products.

• 650 _0 |a Market segmentation.

• 700 1_ |a Mauborgne, Renée, |e author.

• 856 4_ |b \201711050\ZJT201509004\022015069213\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201711050\ZJT201509004\022015069213&type=1 |2 封面

• 856 4_ |b \201711050\ZJT201509004\022015069213\M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201711050\ZJT201509004\022015069213&type=3 |2 目次

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9781625274496