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题名/责任者:

The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

版本说明:

2nd ed.

出版发行项:

Burr Ridge, Ill. : Irwin Professional, c1995.

ISBN:

1556238096 (recycled paper)

载体形态项:

xiv, 493 p. : ill., map ; 29 cm.

附加个人名称:

Batra, Rajeev.

附加团体名称:

David Shepard Associates.

论题主题:

Direct marketing-Data processing.

论题主题:

Database marketing.

论题主题:

Database management.

论题主题:

Direct marketing-Statistical methods.

中图法分类号:

F713.50

一般附注:

Includes index.

豆瓣简介：