机读格式显示(MARC)

• 000 01039cam a2200301 a 4500

• 001 0000378872

• 005 20191128164000.0

• 008 940110s1995 iluab 001 0 eng

• 010 __ |a 94001235

• 020 __ |a 1556238096 (recycled paper)

• 035 __ |a (DLC) 94001235

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.126 |b .N48 1995

• 082 00 |a 658.8/4 |2 20

• 090 __ |a F713.50/E130

• 093 __ |a F713.50 |2 5

• 245 04 |a The new direct marketing : |b how to implement a profit-driven database marketing strategy / |c David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

• 250 __ |a 2nd ed.

• 260 __ |a Burr Ridge, Ill. : |b Irwin Professional, |c c1995.

• 300 __ |a xiv, 493 p. : |b ill., map ; |c 29 cm.

• 500 __ |a Includes index.

• 650 _0 |a Direct marketing |x Data processing.

• 650 _0 |a Database marketing.

• 650 _0 |a Database management.

• 650 _0 |a Direct marketing |x Statistical methods.

• 700 1_ |a Batra, Rajeev.

• 710 2_ |a David Shepard Associates.

• 920 __ |a 222016 |z 1