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Online Public Access Catalogue

题名/责任者:

Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

出版发行项:

London : Sterling, VA : Kogan Page, c2003.

ISBN:

0749440236

载体形态项:

xii, 260 p. : ill. ; 25 cm.

个人责任者:

Van Gelder, Sicco, 1964-

论题主题:

Brand name products-Planning.

论题主题:

Brand name products-Marketing.

论题主题:

Brand name products-Management.

论题主题:

Export marketing.

中图法分类号:

F760.5

书目附注:

Includes bibliographical references (p. [251]-256) and index.

豆瓣简介：