机读格式显示(MARC)

• 000 00980nam a2200313 a 4500

• 001 0000373951

• 003 CAL

• 005 20190929110700.0

• 008 030718s2003 enka b 001 0 eng

• 010 __ |a 2003016216

• 020 __ |a 0749440236

• 040 __ |a DLC |c DLC |d CVU

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b V357 2003

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F760.5/E13

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022004020582

• 100 1_ |a Van Gelder, Sicco, |d 1964-

• 245 10 |a Global brand strategy : |b unlocking brand potential across countries, cultures & markets / |c Sicco Van Gelder.

• 260 __ |a London : |b Sterling, VA : Kogan Page, |c c2003.

• 300 __ |a xii, 260 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. [251]-256) and index.

• 650 _0 |a Brand name products |x Planning.

• 650 _0 |a Brand name products |x Marketing.

• 650 _0 |a Brand name products |x Management.

• 650 _0 |a Export marketing.

• 920 __ |a 222016 |z 1

• 998 __ |a SHCD