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Online Public Access Catalogue

题名/责任者:

Building brands directly : creating business value from customer relationships / Stewart Pearson.

出版发行项:

Washington Square, New York : New York University Press, 1996.

ISBN:

0814766188

载体形态项:

xvi, 431 p. : ill. ; 24 cm.

个人责任者:

Pearson, Stewart.

论题主题:

Direct marketing.

论题主题:

Advertising, Direct mail.

论题主题:

Customer relations.

论题主题:

Branding (Marketing)

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. 409-415) and index.

电子资源:

Contributor biographical information    Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/95022869-b.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0807/95022869-d.html    

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