机读格式显示(MARC)

• 000 01114cam a2200301 a 4500

• 001 0000374168

• 005 20190930092800.0

• 008 950712s1996 nyua b 001 0 eng

• 010 __ |a 95022869

• 020 __ |a 0814766188

• 035 __ |a (DLC) 95022869

• 090 __ |a F713.5/E124

• 093 __ |a F713.5 |2 5

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.126 |b .P4 1996

• 082 00 |a 658.8/4 |2 20

• 100 1_ |a Pearson, Stewart.

• 245 10 |a Building brands directly : |b creating business value from customer relationships / |c Stewart Pearson.

• 260 __ |a Washington Square, New York : |b New York University Press, |c 1996.

• 300 __ |a xvi, 431 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 409-415) and index.

• 650 _0 |a Direct marketing.

• 650 _0 |a Advertising, Direct mail.

• 650 _0 |a Customer relations.

• 650 _0 |a Branding (Marketing)

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0807/95022869-b.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0807/95022869-d.html

• 920 __ |a 222016 |z 1