MARC状态：审校 文献类型：西文图书 浏览次数：60
- 题名/责任者:
- Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl, Richard Leonard.
- 出版发行项:
- Homewood, Ill. : Business One Irwin, c1992.
- ISBN:
- 1556234783
- 载体形态项:
- vii, 215 p. : ill. ; 24 cm.
- 个人责任者:
- Zandl, Irma.
- 附加个人名称:
- Leonard, Richard (Richard H.).
- 论题主题:
- Consumer behavior.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 195-206) and index.
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