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西文图书1.Consumer behavior = 消费者行为学 / 8th ed. F713.55/E1
馆藏复本:5
可借复本:5 Leon G. Schiffman, Leslie Lazar Kanuk.
清华大学出版社, c2004.
(0) 馆藏 -
西文图书2.Motivation Research : Its Practice and Uses for Advertising, Marketing, and other Business Purpos... F713.5/E241
馆藏复本:1
可借复本:1 Harry Henry.
Crosby Lockwood & Son,LTD., 1958.
(0) 馆藏 -
西文图书3.Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / 1st... F713.5/E227
馆藏复本:1
可借复本:1 by Lisa Fortini-Campbell.
The Copy Workshop, c1992.
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西文图书4.Consumer behavior; contemporary research in action F713.5/E190
馆藏复本:1
可借复本:1 [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.
Houghton Mifflin [1970, c1971]
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西文图书5.Targeting the trendsetting consumer : how to market your product or service to influential buyers / F713.5/E99
馆藏复本:1
可借复本:1 Irma Zandl, Richard Leonard.
Business One Irwin, c1992.
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西文图书6.Marketing straight to the heart / F713.55/E19
馆藏复本:1
可借复本:1 Barry Feig.
AMACOM, c1997.
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西文图书7.The laws of choice : predicting customer behavior / F713.55/E27
馆藏复本:1
可借复本:1 Eric Marder.
Free Press, c1997.
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西文图书8.Purchasing behavior and personal attributes / F713.55/E13
馆藏复本:1
可借复本:1 by William F. Massy, Ronald E. Frank, Thomas Lodahl.
University of Pennsylvania Press, 1971 printing, c1...
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西文图书9.The trend forecaster's handbook / F713.55/E5
馆藏复本:1
可借复本:1 Martin Raymond.
Laurence King, 2010.
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